This book is different because it was written based on learnings from a top ranked program.
There is nothing wrong with lower profile programs. I like the fact that they cost way less to attend. In fact, some of these programs have some remarkable professors, who work very hard for their students. The problem is that these lower ranked programs just don’t have the money to keep these professors adequately compensated. Eventually, these amazing professors get whisked away by higher ranked programs. Naturally, the quality of teaching at the lower ranked program suffers. This is the reason bright prospective students do not want to attend the low profile programs. Owing to this, the revenue coming into these programs suffers. The vicious cycle continues. Point: Nobody wants to read what they teach at a low profile program.
Professors at top school are basically leaders in their field. These are not professors who are just teaching students, but they are actively involved in cutting edge research, are publishing books and papers, advising big companies on competitive business issues and they are thought leaders in their field. With top ranked programs you get the best material.. first. Professors teach stuff that comes out of their latest research & conferences. Many of these top ranked professors have written the book on the subjects.
So again, a significant advantage of top ranked programs is that they deliver valuable information to their students way head of time. The value of the information is based in time. Outdated information is pretty much worthless and may even be dangerous. Top ranked programs deliver valuable information to their students way head of time. Lower programs don’t do that.
Another notable advantage of prestigious programs is the quality of instruction. Since the professors are pioneers in their fields and have broken ground on research and thinking in the management, they understand the business disciplines from a unique, insightful perspective. They disseminate these insights in class when they are teaching the cohorts. A big advantage of this insightful teaching is that it makes the material easier to understand and it helps the concepts stick better in memory. This makes the learnings from top ranked programs extremely valuable and that is why these programs have the high sticker price.
It takes years, sometimes decades, for this insightful learning and cutting edge material to gets to the masses where they are copied by unaccomplished professors of low-profile MBA programs, online programs, online courses, etc.