Hello, my name is Ritesh and our books and courses share everything amazing I learnt at the #1 Business School in the World for Marketing: Kellogg School of Management. Our content has been made unique, and one of a kind through years of research and professional experience.
Precious knowledge shouldn’t be restricted to only those who can afford it. I firmly believe that.
Top MBA programs are pretty pricey. Sticker price: $200k. If you can afford it, it is worth it. Otherwise, our books and courses are the closest substitute. Read on. I promise to not take myself too seriously.
Unlike most boring MBA books and courses out there, ours are fun. Like watching episodes of ‘MBA Professors Gone Wild’. We pretend use a relaxed language, story telling and fun content. Full of day-to-day conversational terms like ‘shitty’, ‘sucks’, and ‘blows’ to keep you entertained and awake.
Care for a chance at signed copy of my next book & a sponsored vacation to Orlando this fall? Let me know.
Once you take our courses or read our book, you will be able to understand very relevant industry speak used by business professionals. For example: Brand Positioning Statement. And how it is used by companies like Nike and Coca Cola to design every Super Bowl Ad you have ever watched. In case you were wondering, Brand Positioning Statement is a one-liner that reflects your marketing strategy, along with the brief rationale for choosing that strategy. More about brand positioning in the chapters on Marketing.
Before I start sounding too full of myself, let me state that not everything, we spent the two years on, is gold. Most of it is, but not everything. Some of it is just plain garbage. Boring. Irrelevant. We will skip over the waste (theoretical stuff) and focus on the good stuff: Tools and learning that will help you at work, in corporate life or at managing your business. Use this book to become the finest version of yourself.
Almost everything in MBA is full of rabbit holes. Or like water caves. You go down one of these and by the time you come back up, 50 years have passed by. And you find that are not even halfway done with the material.
That’s because MBA professors, and academics in general, like to write long winding books about concepts, which, in essence, are very simple and can be laid out in a few paragraphs.
So, the trick is to learn about topics in just enough depth so that you are knowledgeable enough to make informed decisions. Or contribute to management meetings. Or, not look like a deer-in-the-headlights when a whale-sized customer talks about some MBA concept like ’marginal pricing’. You can always go back and delve deeper into the topic, if the need arises. At least, you know what to look for and which rabbit hole to go down to.
RELAXED READING
As society, we are evolving. As readers, we are changing. Thanks to smartphones, same-day delivery and instant gratification, we have shorter attention span and we get bored easily. But, most books and courses on education and learning are still written in the boring PG-13 style language.
I don’t understand what happens to people in academia when they are writing. Smart, reasonable people who are pretty good at communicating and are funny in social interactions turn into robots as soon as they start writing. They don’t write like they speak. It is like a cover comes over them. They start sounding like their boring self. Maybe, they are forced to listen to the editors at these publishing companies. Editors who don’t get it. I don’t know what it is.
It doesn’t help that the material is already very sleep inspiring. All this makes for a very dry read. It takes pots of coffee or energy drinks to power through them. It doesn’t have to be this way. Would it kill them to sprinkle a few bits of humor here and there to keep things interesting?
We are going to change this. We are going to pretend that we are all adults here and use a relaxed language. It will be full of day-to-day conversational terms like ‘fuck’, ‘shitty’, ‘sucks’, and ‘blows’ to keep you entertained and awake.